This Dover Street Market debut builds on FabriX’s standout presence at ComplexCon Hong Kong 2025. At the heart of the pop-up is FabriX’s commitment to supporting cutting-edge creative talent while revolutionising retail through technology. Collaborating with London-based fashion label Paolina Russo, finalists for the LVMH and Woolmark Prizes, FabriX is showcasing their capsule collection of six coveted designs.
FabriX’s AR try-on technology transforms the traditional shopping journey at Dover Street Market into an immersive digital adventure. Visitors can virtually experience Paolina Russo’s striking designs before making a purchase decision. The interactive element extends beyond the store, as customers can download their AR portraits to share across social platforms, creating a uniquely shareable fashion moment.
